Strategy, naming & design put Trojan in a winning position

Helping Trojan regain relevancy in the adult toy category, we stimulated sales (and the senses) with positioning, naming, and packaging for their new premium vibrator, Duet. Enhancing couples and solo play, it’s the first USB rechargeable toy in the Trojan portfolio.

The name signals duality, while the sensual design is a thoughtful combination of textural, visual, and structural considerations. Featuring a velvet touch matte finish with a rich purple and gold palette, the carton keeps communication simple. Encouraging engagement at-shelf, the peek-a-boo panel invites consumers in for a closer look at this unique 2-in-1 vibrating wand and massage ring.