Meat for the masses.

When it comes to meat, value shoppers don’t crave cheap and cheerful. Despite life’s limitations, they crave deliciously satiating choices. As a value brand, Swift was in steep decline because it made value feel disappointing. So, we needed to demonstrate that with Swift, paying less could be savvy AND satisfying.

We created a brand experience that was unapologetically carnivorous – serving up a heaping helping of delicious with a side of humorous swagger. Now with Swift, the prices are still lower, but the meat is piled higher – that’s more bang for your buck!