Putting a new spin
on an old favorite.
From street cyclists to mountain bikers, commuters, and children, Raleigh bicycles have always been made for casual fun-finders.
When acquired by Canadian Tire, the 135-year-old heritage brand required introduction to a new generation of riders. Paying tribute to the past while positioning the brand for the future, we began by revisiting a host of legacy assets – including the heron. Embedded in the logo and emblazoned in a forward-facing stance on bikes and accessories, it’s a proud promise of Raleigh’s quality, style, and comfort. Revitalized and modern, the brand reminds cyclists of all ages to celebrate the joy of the ride.
Putting a new spin
on an old favorite.
From street cyclists to mountain bikers, commuters, and children, Raleigh bicycles have always been made for casual fun-finders.
When acquired by Canadian Tire, the 135-year-old heritage brand required introduction to a new generation of riders. Paying tribute to the past while positioning the brand for the future, we began by revisiting a host of legacy assets – including the heron. Embedded in the logo and emblazoned in a forward-facing stance on bikes and accessories, it’s a proud promise of Raleigh’s quality, style, and comfort. Revitalized and modern, the brand reminds cyclists of all ages to celebrate the joy of the ride.