Spicy, sassy and sold-out are always in season.

Preparing for their largest digitally native launch to date, the flavor experts at McCormick & Company invited Davis to the table for what began as a packaging design project. We served a solution so tasty that it became the basis for a fully realized brand identity, complete with subsequent guidelines, and several campaign components.

Appealing to time-starved, at home cooks, this exclusively direct-to-consumer line of 15 topping seasoning blends required creative that would uniquely own and celebrate flavor in a breakthrough way. By developing a congruent packaging, copywriting, and communication strategy, we leveraged the brand’s existing Flavor Maker app and transformed it from a helpful kitchen organization tool into an all-in-one solution complemented by the convenience of online purchase. We packed as much personality as possible into every element – from tongue-in-cheek humor to an impossible to ignore color palette, our choices crushed the conversation other brands were having with their consumers about flavor and seasonings.

With sold-out status achieved among many varieties, as well as enthusiastic online reviews, we know we cooked up something deliciously distinct with McCormick Flavor Maker.