Uncovering an awesome force of nature

Canadian granola consumers expect quality. In this heavily saturated category, being great at being natural is pretty ordinary.  So, when Jordans approached us for a complete brand update including strategy, packaging, an advertising campaign, and website development, we set out to set them apart.

Our creative solutions built a unique world in which Jordans could tell their story. The sun-soaked, sky-blue background and wheatfield foreground visually connect to the brand’s core Morning Crisp offering and is amplified by the depiction of the product. Flying from shelf in explosive arrangements, it’s a proud demonstration of the product’s exceptional ingredients and satisfying texture. Visually shattering category conventions, these elements are an unignorable tribute to the power of nature and the farmers who harness it.

Our WHEN NATURE RULES campaign combined Jordans’ newly designed visual assets with humorous, bold headlines to further demonstrate the starring role that nature plays in all facets of the Jordan’s brand. With a unique tone of voice and point of view that’s carried throughout the updated website, we create memorable engagement with the brand that strengthens awareness within the category.

Ensuring each touchpoint maximizes the opportunity to uncover meaningful truths about the brand, our integrated approach clearly communicates that in the world of granola, Jordans is anything but ordinary.