Owning positivity
to fight commodity.

Choosing plant-based anything was once considered radical – a niche category with hard to find, expensive products. Turning over a new leaf, Earth’s Own celebrates the legit plant-based lifestyle with a positive and empowering outlook that consumers are happy to rally around.

By redefining its entire ecosystem, the brand encourages plant-based choices at every engagement. From the powerful plantifesto to colorful campaigns and dynamic digital, each meaningful expression is energetic, enthusiastic, and optimistic. It’s all at once inviting, inspiring, informative, and inclusive.

THIS is how to make a meaningful change.

Owning positivity
to fight commodity.

Choosing plant-based anything was once considered radical – a niche category with hard to find, expensive products. Turning over a new leaf, Earth’s Own celebrates the legit plant-based lifestyle with a positive and empowering outlook that consumers are happy to rally around.

By re-defining its entire ecosystem, the brand encourages plant-based choices at every engagement. From the powerful plantifesto to colorful campaigns and dynamic digital, each meaningful expression is energetic, enthusiastic, and optimistic. It’s all at once inviting, inspiring, informative, and inclusive.

THIS is how to make a meaningful change.