From the medicinal space to an empowering place

When Nestle’s nutritional supplement brand needed growth in sales, relevance, and awareness, we knew what to do to give Boost a boost.

Starting with a strategy that defined where the brand had been and where it needed to go, we knew Boost had to reach beyond its outdated medicinal roots to maximize its potential among new generations of health seekers. By creating an integrated design system that empowers personal choice, we transformed the brand from clinical and complex to confidently encouraging.

The updated masterbrand identity and line-up packaging is bold, lively, and energetic. Signalling vitality for all ages, the brand encourages consumers to live their best life – at any stage.