With a 165-year-old history, Mr. Christie is known for his delicious cookies. The name itself carries weight with consumers, along with the tagline "Mr. Christie, you make good cookies." Over the years, the Christie legacy has stayed true to providing cookies and snacks that families love. The new master brand draws out this shared heritage, the respect of Christie's name and the distinct personalities within this ever-growing collection of beloved snacks.
What we've been up to lately.
What we've been up to lately.
Enjoyed for over 40 years, Orville Redenbacher is more than just the name of the man who began growing his own corn at age 12 – it is the name for popcorn.
For Orville Redenbacher, it’s always been about the kernel. The light and fluffy texture. The delicious flavor. And that’s exactly what you’ll see on Orville Redenbacher’s newly redesigned line of perfectly popped, ready-to-eat popcorn.
The dramatically simple rebrand creates a sincere representation of the product Orville spent his life perfecting. Quality counts; so just as Orville Redenbacher removed the artificial flavors and colors, this refresh also stripped away unnecessary elements, letting pure popcorn be the focus.
Gourmet cues – like the matte finish and the illustrative, nostalgic depiction of Orville Redenbacher the man – support flavors such as Caramel and White Cheddar, Sweet & Salty, and the ever-timeless Movie Theatre Butter. True to its history, Orville Redenbacher continues to be a sought-after snack that more than satisfies cravings.
What really goes on behind the scenes at a branding and design agency?
Amanda and Lærke had never been to Canada before – but in March, Roskilde International Business College sent these two students across the Atlantic to visit our agencies and get a closer look at the creative process in action.
During their week in our studio, the students got a full overview of our processes and departments, and even got to sit in on some design briefs and client presentations.
At the end of the week, we asked what they thought of the experience. “The most interesting parts to us were the ones we don’t learn at school: interacting with clients and presenting,” said Lærke.
Both students agreed that collaboration and respect were important for a creative, happy work environment. “It’s amazing how much team work goes on,” Amanda reflected. “You can see how that is a key to building a successful company.”
Although the students spent a short amount of time at our agencies, they agreed that seeing the day-to-day working of creative teams really brought all their education to life. And they even snuck in a Raptor’s Game and a visit to the CN Tower before heading back to Denmark!
Warm tidings came from sunny Bonita Springs, Florida this week: PF Chang’s Home Menu Sauces, ChapStick DUO, Lot 40 Cask Strength and Pike Creek 21-Year-Old Whisky all claimed PAC Global Leadership Awards for Brand Design. ChapStick DUO and Lot 40 also received Best in Class distinctions for their categories.
The PAC Awards are the longest running all container inclusive competition in North America. Winners are chosen for excellence in all formats of packaging, in branding and graphic design and in technical aspects and sustainability.
Congratulations to our clients for these wins! You can see our projects in the winner’s gallery here.
New from Conagra Brands, PF Chang’s Home Menu Sauces tie together convenience for home cooks, and favorite tastes from a beloved restaurant. The dramatically simple design incorporates a matte stock label, foil finishes, metallic inks and intricate tamper band, enhancing the tactile feel of the bottles themselves.
The brand is also a finalist in the 2018 PAC Global Leadership Awards, under the New Brand category.