What we've been up to lately.

What we've been up to lately.

Award Night at the PAC Gala

Davis’ Linda McGregor, VP Account Director, Chris Plewes, VP Creative Director, and Emily Wiebe, Designer accepted the award for Earth’s Own.

Davis’ Linda McGregor, VP Account Director, Chris Plewes, VP Creative Director, and Emily Wiebe, Designer accepted the award for Earth’s Own.

The 2019 PAC Canadian Leadership Awards announced their award finalists at a gala on Tuesday, June 4th. Davis was among the winners, with two rebrand projects that recently launched in Canada: Earth’s Own and Country Harvest.

Earth’s Own, a plant-based brand from B.C., recently re-vamped its entire brand. With the goal to get more plants in more mouths, Earth’s Own brought together its various plant-based milk under one master brand. As part of this redesign, Davis created a fully integrated program involving retail, digital, social and experiential, to help bring the brand’s purpose to life. Get a full look at the project in the Earth’s Own case study video.

Karen Tsoutos, Marketing Brand and Graphics Manager at Weston, and Sara Merrifield, VP Account Director at Davis, accepted the award for Country Harvest’s redesign.

Karen Tsoutos, Marketing Brand and Graphics Manager at Weston, and Sara Merrifield, VP Account Director at Davis, accepted the award for Country Harvest’s redesign.

Country Harvest is the number one bread brand in Canada. The redesign was part of an overall goal to shift brand perception from functional to emotive, differentiate from the competition and embed greater health cues without compromising taste. With a vibrant and captivating design solution, Country Harvest picked up silver at this year’s PAC Canadian Leadership Awards.

Every two years, the PAC Canadian Leadership Awards brings together brands and agencies to celebrate craftsmanship in package brand design and innovation. Entries are judged based on impact to business performance, brand value, sustainability, innovation and collaboration. You can take a look at all the 2019 PAC Canadian Leadership Award Winners in the online gallery.