What we've been up to lately.

What we've been up to lately.

The Legacy of a Simple Man...and the Love of a Good Kernel

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Enjoyed for over 40 years, Orville Redenbacher is more than just the name of the man who began growing his own corn at age 12 – it is the name for popcorn.

For Orville Redenbacher, it’s always been about the kernel. The light and fluffy texture. The delicious flavor. And that’s exactly what you’ll see on Orville Redenbacher’s newly redesigned line of perfectly popped, ready-to-eat popcorn.

The dramatically simple rebrand creates a sincere representation of the product Orville spent his life perfecting. Quality counts; so just as Orville Redenbacher removed the artificial flavors and colors, this refresh also stripped away unnecessary elements, letting pure popcorn be the focus.

Gourmet cues – like the matte finish and the illustrative, nostalgic depiction of Orville Redenbacher the man – support flavors such as Caramel and White Cheddar, Sweet & Salty, and the ever-timeless Movie Theatre Butter. True to its history, Orville Redenbacher continues to be a sought-after snack that more than satisfies cravings.