What we've been up to lately.

What we've been up to lately.

Driving Experience with Canadian Tire

 Agenese Monteleone, Kelly Straus, Mark Roberts, Sara Merrifield and Jennifer Bellington visited Canadian Tire in October to lead the first session in the Launch Pad Learning Series.

Agenese Monteleone, Kelly Straus, Mark Roberts, Sara Merrifield and Jennifer Bellington visited Canadian Tire in October to lead the first session in the Launch Pad Learning Series.

Can design help brands promote empathy for consumers?

This question drove the conversation at the fist Canadian Tire Launch Pad Learning Session. Our team visited the brand’s headquarters to run the session on building brands that drive consumer experience.

Led by VP Creative Mark Roberts and VP Client Engagement Kelly Straus, brand reps were challenged to uncover ways of reaching consumers with emotion and purpose. The session involved a variety of immersive exercises (pop quiz anyone?) to put theories into practice in real-time.

Thank you to Canadian Tire for having us out for an engaging day!

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