Can design help brands promote empathy for consumers?
This question drove the conversation at the fist Canadian Tire Launch Pad Learning Session. Our team visited the brand’s headquarters to run the session on building brands that drive consumer experience.
Led by VP Creative Mark Roberts and VP Client Engagement Kelly Straus, brand reps were challenged to uncover ways of reaching consumers with emotion and purpose. The session involved a variety of immersive exercises (pop quiz anyone?) to put theories into practice in real-time.
Thank you to Canadian Tire for having us out for an engaging day!