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What we've been up to lately.

Conagra Brands Launches New Power Bowls, Branded by Davis

The push to organic, exercise and mindfulness has turned holistic health into a major trend. Healthy Choice Power Bowls answers the desire for delicious and convenient meals that line up with a more modern definition of health. With crave-worthy recipes and a diverse balance of lean protein, leafy greens and other flavorful ingredients, Healthy Choice Power Bowls appeal to nutrient-seeking, earth-conscious consumers. Even the packaging is sustainable, using recyclable and compostable materials, like the plant-based fiber of the bowl itself. 

In addition to creating a brand that would draw in consumers amid the busy frozen food aisle, Healthy Choice Power Bowls aims to bring a contemporary feel to this legacy brand. And it shows…in an interview with Food Business News, Sean Connelly, CEO Conagra Brands, stated “The Healthy Choice transformation demonstrates that a legacy brand can attract younger households,” as brand volume from millennials up 17% I.R.I (Information Resources Inc.) and total dollar sales up 2.2%*.