Customization is a major trend in the beauty category right now. In fact, the degree to which a product is “tailored to needs and personality” is the second most influential factor for consumers buying beauty products (GlobalData 2016 Q3 global consumer survey).
Lip balm is an essential, “never-leave-home-without-it” accessory, for which customization has always mattered. Some people like glossy balms that shimmer; others have a favorite flavor. Chapstick Duos lets consumers bring two-in-one wherever they go. And because you can snap, change and rearrange, consumers can easily find their perfect duo – or keep things fresh with a new flavor every day!
Inspired by luxury personal care, the design highlights the unique appeal of the product. Bright and bold colors cue flavor and function, creating impact at shelf to drive impulse and stand out against competitors. The product’s intuitive nature combines with a bold and clean design for maximum on-trend appeal with its millennial target.