Bringing a massive restaurant brand to mainstream retail is not only a test of equity, but also a case study in brand loyalty. The more trust you build with consumers, the stronger the foundation to support extensions. For McDonald’s, it’s no surprise that something as iconic as the Big Mac Sauce garnered this level of excitement. Passion for the product carries over to the package design, so the brand must remain consistent to protect its equity and delight its devoted fans.
…A quintessential product and crave-worthy design, guaranteed to keep consumers lovin’ it.