What we've been up to lately.

What we've been up to lately.

Making a Splash With SpongeTowels


With the launch of new Ultra Strong and an overall brand revitalization, SpongeTowels is maximizing impact at shelf where 70% of paper towel purchase decisions are made.

The new design regains ownership of the SpongeTowel Splash with a simplified design, modernized wordmark, a vibrant blue ribbon and accent colors. The design and on-pack communication is streamlined with common information standardized.

No matter how SpongeTowels is merchandised, the brand ribbons effectively unite the family and create an “ultra strong” SpongeTowels block.