What we've been up to lately.

What we've been up to lately.

Finding Our Happy Place

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Strange things happen when our designers leave the studio…

Last week, our creatives broke out of the office for a little field trip.

The Happy Place is a pop-up that originally opened in Los Angeles, and has now made its way to downtown Toronto. Visitors explore rooms filled with unusual objects and surprising items…all with the intention to interrupt the everyday and add a little joy!

Here’s a quick peek at what our designers discovered as they explored The Happy Place. To see more, check out our “Life at Davis” board on Pinterest!


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A Sweet Day to be a Grade 9

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Every year, our studio is visited by a group of grade nine students for Take Our Kids to Work Day. From the types of projects to the different roles required for the creative process, the teens take a peek into the inner workings of an agency… and their potential career paths!

Full of creativity, enthusiasm and pizza, our visitors were challenged to create their own sub-brand for a fictional line of ice cream targeted to teens. And who better to understand the target than teens themselves?

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The students collaborated with our designers and with each other to push their creative thinking. Name generation, color palette selection and illustration were just some of the tools the students put into action as a part of their design process.

Four amazing concepts later… and a brain freeze from the ice cream, student teams presented their designs to a mock client. Our entire studio then voted to pick the winning concepts.

Watch out designers — we have some serious talent on the rise!

Driving Experience with Canadian Tire

 Agenese Monteleone, Kelly Straus, Mark Roberts, Sara Merrifield and Jennifer Bellington visited Canadian Tire in October to lead the first session in the Launch Pad Learning Series.

Agenese Monteleone, Kelly Straus, Mark Roberts, Sara Merrifield and Jennifer Bellington visited Canadian Tire in October to lead the first session in the Launch Pad Learning Series.

Can design help brands promote empathy for consumers?

This question drove the conversation at the fist Canadian Tire Launch Pad Learning Session. Our team visited the brand’s headquarters to run the session on building brands that drive consumer experience.

Led by VP Creative Mark Roberts and VP Client Engagement Kelly Straus, brand reps were challenged to uncover ways of reaching consumers with emotion and purpose. The session involved a variety of immersive exercises (pop quiz anyone?) to put theories into practice in real-time.

Thank you to Canadian Tire for having us out for an engaging day!

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Davis Welcomes University of Toronto Students

Last week, our agency was visited by a group of students from the University of Toronto’s Communication, Culture, Information and Technology Council. This student council covers interdisciplinary programs ranging from business to digital enterprise to communications.

During their visit, students got a chance to see how the subjects they are learning roll out in a real agency every day, along with the unique chance to chat with Danielle, our Communications Department intern!

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Davis Partners with Mondelez to Rebrand Barnum's Animals

All good things are wild and free, and Barnum’s Animals has proven this to be true with its first redesign in over 115 years.

Mondelez approached Davis to lead design after discussions with PETA about updating the brand’s signature packaging. The advocacy organization encouraged a redesign that freed the brand’s notable animal characters from the cages previously shown on pack.

With the intent to show a natural environment, the new design presents Barnum’s Animals in their home of the Savannah. The animals freely emerge from their world, inviting families to join in on the adventure. Illustrator Andrew Plewes worked with our design team to bring the animals and their home to life.

To read more about the rebrand of Barnum’s Animals, check out the press coverage in AdWeek, Time Magazine, CNN, BXP Mag and PETA’s blog.