What we've been up to lately.

What we've been up to lately.

Introducing the Interns: Danielle Sudds

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How would you describe Davis in one sentence?

“An enthusiastic team of creative people who are always prepared to overcome any problem and create the best solutions.” – Danielle Sudds, 2019

It’s summer and that means intern time at Davis! Every year, we work with students from various disciplines to help kick-start their professional careers. Our internship program runs for the whole summer and gives our students a taste of life at a design agency. Every year we learn from the young, bright minds that work alongside us as we give them exposure to every facet of our business. This year, we wanted to share what the experience is like through the interns’ lens. 

Danielle “Suddsy” Sudds is a Dalhousie University Alumni that graduated with a Bachelor of Business Management earlier this year. Danielle’s friends describe her as outgoing, maybe funny, and smart (not Bill Gates smart but still smart). Her experience with Glenn Davis Group started in the summer of 2018 for an 8-month communications internship and she’s back this summer as a Project Management intern working with our Ford Team. Working at Davis combines her passion for fine arts and her drive for business management. 

When asked about her favourite part of the job, she said “Working with this team is fun; it’s creative problem solving on the go. It’s very interesting and I learn something every day”. One of the first things she noticed about Davis was the welcoming atmosphere and friendly smiles of all the staff. Starting a new job is always nerve-wracking, but Danielle said she always felt comfortable as a part of the team and felt her ideas and opinions were valued. She wants to immerse herself in the inclusive company culture and understand what it’s like to be part of the team, on both a professional and a personal level. Danielle is learning how to establish relationships internally and grow her network when she can through chatting on lunch breaks, collaborating with different teams on various projects and reaching out to set up informational interviews. 

We hope you enjoyed getting to know the team! If you liked this article, don’t forget to click the link below and check out our interview with Marissa Ouellette, one of our design interns over at Bridgemark! 

>> https://bridgemark.agency/internmarissa <<

Great Day on the Links

Our team was very proud to be a part of the 2019 Canadian Tire Jumpstart Golf Tournament. President Jeff Davis and VP Creative Mark Roberts joined our Canadian Tire clients, Bobby Singh and Jen Blackburn, for an amazing walk…with a few nice shots thrown in for good measure.

Check out some photos from the event!

Award Night at the PAC Gala

Davis’ Linda McGregor, VP Account Director, Chris Plewes, VP Creative Director, and Emily Wiebe, Designer accepted the award for Earth’s Own.

Davis’ Linda McGregor, VP Account Director, Chris Plewes, VP Creative Director, and Emily Wiebe, Designer accepted the award for Earth’s Own.

The 2019 PAC Canadian Leadership Awards announced their award finalists at a gala on Tuesday, June 4th. Davis was among the winners, with two rebrand projects that recently launched in Canada: Earth’s Own and Country Harvest.

Earth’s Own, a plant-based brand from B.C., recently re-vamped its entire brand. With the goal to get more plants in more mouths, Earth’s Own brought together its various plant-based milk under one master brand. As part of this redesign, Davis created a fully integrated program involving retail, digital, social and experiential, to help bring the brand’s purpose to life. Get a full look at the project in the Earth’s Own case study video.

Karen Tsoutos, Marketing Brand and Graphics Manager at Weston, and Sara Merrifield, VP Account Director at Davis, accepted the award for Country Harvest’s redesign.

Karen Tsoutos, Marketing Brand and Graphics Manager at Weston, and Sara Merrifield, VP Account Director at Davis, accepted the award for Country Harvest’s redesign.

Country Harvest is the number one bread brand in Canada. The redesign was part of an overall goal to shift brand perception from functional to emotive, differentiate from the competition and embed greater health cues without compromising taste. With a vibrant and captivating design solution, Country Harvest picked up silver at this year’s PAC Canadian Leadership Awards.

Every two years, the PAC Canadian Leadership Awards brings together brands and agencies to celebrate craftsmanship in package brand design and innovation. Entries are judged based on impact to business performance, brand value, sustainability, innovation and collaboration. You can take a look at all the 2019 PAC Canadian Leadership Award Winners in the online gallery.

How Do You Whip?

One question drove the research behind the rebrand of the leading whipped cream brand in the US: “How do you whip?” For many consumers, Reddi Wip is so much more than delicious whipped cream. It’s a symbol of fun. It’s a staple for family moments. It takes everything to the next level.

And it all starts with a “PSSHHHTT.”

There’s an emotional connection between consumers and Reddi Wip — a reason everyone’s ears perk up at the sound of this topping. Working with a cultural anthropologist, our team dug deep to understand why consumers love Reddi Wip so much. The answer? It’s the experience.

More than just the fun of drawing shapes and faces with the can, Reddi Wip transforms everyday moments into “Remember that day?” moments. From topping your pumpkin pie with a huge dollop at Thanksgiving, to transforming a cup of hot cocoa into a special treat all winter long, Reddi Wip is synonymous with celebrations that bring families together.

The rebrand also came as Reddi Wip discovered new consumer needs. With non-dairy innovations like Coconut & Almond joining the portfolio, the rebrand was an opportunity to build on the idea of the consumer’s experience, while bringing in Dramatic Simplicity™ for maximum impact.

Watch the video above to see how this project came to life!

Winners @ BrandPackaging Design Gallery

What’s the secret to creating a brand story that equally disrupts, engages consumers, and represents the brand’s purpose? BrandPackaging’s Design Gallery competition seeks to answer this question.

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Three projects Davis designed were recognized in BrandPackaging’s 2018 Gallery:

  • Post-It Extreme Notes, 3M

  • Hunt’s Heirloom Tomatoes, Conagra Brands

  • Orville Redenbacher Ready-to-Eat Popcorn, Conagra Brands

Congratulations to our clients for these wins!

Click here to explore Davis’ projects and the full 2018 BrandPackaging Design Gallery.

We are recognized as a top Branding Agency on DesignRush.