What we've been up to lately.

What we've been up to lately.

Winners at BrandPackaging Design Gallery

What’s the secret to creating a brand story that equally disrupts, engages consumers, and represents the brand’s purpose? BrandPackaging’s Design Gallery competition seeks to answer this question.

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Three projects Davis designed were recognized in BrandPackaging’s 2018 Gallery:

  • Post-It Extreme Notes, 3M

  • Hunt’s Heirloom Tomatoes, Conagra Brands

  • Orville Redenbacher Ready-to-Eat Popcorn, Conagra Brands

Congratulations to our clients for these wins!

Click here to explore Davis’ projects and the full 2018 BrandPackaging Design Gallery.

Conagra and Stonyfield Yogurt Recognized by GDUSA

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Every year, GDUSA holds the American Graphic Design Awards competition to celebrate compelling design. Beyond beautiful graphics, the competition seeks to recognize how design builds a link from brand to consumer through emotion.

Now in its 55th year, the American Graphic Design Awards continue to recognize outstanding design from creative talents. This year, two of our clients received gold awards: Orville Redenbacher Ready-to-Eat popcorn from Conagra Canada, and Stonyfield Organic Yogurt.

Orville Redenbacher is the name for popcorn, and our recent redesign of the brand focused on this unique heritage. Read more about the rebrand of Orville Redenbacher.

Stonyfield’s core belief is to empower health for people, animals and the planet. The story of this organic yogurt and the farm where it started was the inspiration for the rebrand of the entire portfolio.

Congratulations to our clients for these wins! You can view both Orville Redenbacher and Stonyfield in GDUSA’s American Graphic Design Awards winner’s gallery.

Finding Our Happy Place

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Strange things happen when our designers leave the studio…

Last week, our creatives broke out of the office for a little field trip.

The Happy Place is a pop-up that originally opened in Los Angeles, and has now made its way to downtown Toronto. Visitors explore rooms filled with unusual objects and surprising items…all with the intention to interrupt the everyday and add a little joy!

Here’s a quick peek at what our designers discovered as they explored The Happy Place. To see more, check out our “Life at Davis” board on Pinterest!


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A Sweet Day to be a Grade 9

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Every year, our studio is visited by a group of grade nine students for Take Our Kids to Work Day. From the types of projects to the different roles required for the creative process, the teens take a peek into the inner workings of an agency… and their potential career paths!

Full of creativity, enthusiasm and pizza, our visitors were challenged to create their own sub-brand for a fictional line of ice cream targeted to teens. And who better to understand the target than teens themselves?

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The students collaborated with our designers and with each other to push their creative thinking. Name generation, color palette selection and illustration were just some of the tools the students put into action as a part of their design process.

Four amazing concepts later… and a brain freeze from the ice cream, student teams presented their designs to a mock client. Our entire studio then voted to pick the winning concepts.

Watch out designers — we have some serious talent on the rise!

Driving Experience with Canadian Tire

Agenese Monteleone, Kelly Straus, Mark Roberts, Sara Merrifield and Jennifer Bellington visited Canadian Tire in October to lead the first session in the Launch Pad Learning Series.

Agenese Monteleone, Kelly Straus, Mark Roberts, Sara Merrifield and Jennifer Bellington visited Canadian Tire in October to lead the first session in the Launch Pad Learning Series.

Can design help brands promote empathy for consumers?

This question drove the conversation at the fist Canadian Tire Launch Pad Learning Session. Our team visited the brand’s headquarters to run the session on building brands that drive consumer experience.

Led by VP Creative Mark Roberts and VP Client Engagement Kelly Straus, brand reps were challenged to uncover ways of reaching consumers with emotion and purpose. The session involved a variety of immersive exercises (pop quiz anyone?) to put theories into practice in real-time.

Thank you to Canadian Tire for having us out for an engaging day!

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