What we've been up to lately.

What we've been up to lately.

Driving Experience with Canadian Tire

 Agenese Monteleone, Kelly Straus, Mark Roberts, Sara Merrifield and Jennifer Bellington visited Canadian Tire in October to lead the first session in the Launch Pad Learning Series.

Agenese Monteleone, Kelly Straus, Mark Roberts, Sara Merrifield and Jennifer Bellington visited Canadian Tire in October to lead the first session in the Launch Pad Learning Series.

Can design help brands promote empathy for consumers?

This question drove the conversation at the fist Canadian Tire Launch Pad Learning Session. Our team visited the brand’s headquarters to run the session on building brands that drive consumer experience.

Led by VP Creative Mark Roberts and VP Client Engagement Kelly Straus, brand reps were challenged to uncover ways of reaching consumers with emotion and purpose. The session involved a variety of immersive exercises (pop quiz anyone?) to put theories into practice in real-time.

Thank you to Canadian Tire for having us out for an engaging day!

Davis-Agency-Design-Branding-Launch-Pad-Session-1.jpeg

Davis Welcomes University of Toronto Students

Last week, our agency was visited by a group of students from the University of Toronto’s Communication, Culture, Information and Technology Council. This student council covers interdisciplinary programs ranging from business to digital enterprise to communications.

During their visit, students got a chance to see how the subjects they are learning roll out in a real agency every day, along with the unique chance to chat with Danielle, our Communications Department intern!

Davis-Studio-Agency-Tour-Visit-University-of-Toronto-CCIT-Discover-Meeting-2018.jpg
Davis-Agency-Studio-Visit-University-of-Toronto-Students-Kitchen-Couches.JPG

Davis Partners with Mondelez to Rebrand Barnum's Animals

All good things are wild and free, and Barnum’s Animals has proven this to be true with its first redesign in over 115 years.

Mondelez approached Davis to lead design after discussions with PETA about updating the brand’s signature packaging. The advocacy organization encouraged a redesign that freed the brand’s notable animal characters from the cages previously shown on pack.

With the intent to show a natural environment, the new design presents Barnum’s Animals in their home of the Savannah. The animals freely emerge from their world, inviting families to join in on the adventure. Illustrator Andrew Plewes worked with our design team to bring the animals and their home to life.

To read more about the rebrand of Barnum’s Animals, check out the press coverage in AdWeek, Time Magazine, CNN, BXP Mag and PETA’s blog.

Not Your Average Frozen Dinner

Davis-Healthy-Choice-Bowls-Conagra-Blog

For today’s millennial consumers, the days of stereotypical frozen TV dinners are gone. But as sales in the category declined, Conagra Brands has turned things around with the revitalization of its three marquee frozen offerings: Banquet, Marie Callender’s and Healthy Choice.

Partnering with Davis, a North American branding & design agency, Conagra's rebranded Marie Callender's recently hit shelves, bringing forward the comfort of delicious meals. Reminiscent of hearty pub-style food, Banquet Mega Meals introduced new innovations along with the rebrand, like Mega Pies and Deep Dish. Healthy Choice also innovated with the launch of Power Bowls.

These innovations reflect the bigger challenge facing these legacy brands: stay relevant to newer, younger markets. With renewed focus on food and ingredients consumers are searching for, the rebrand introduces a contemporary feel that appeals to a millennial lifestyle.

The success of these three rebrands contributed to a revival in the frozen aisle: comparable sales for refrigerated and frozen food segments reached 2.6% growth in the quarter ended February 25, as reported by the Wall Street Journal. Continue reading their article about Conagra’s frozen food revitalization in the Wall Street Journal.

Meet the Christie Collection

Davis-Christie-Collections-Shelf-2018.jpg

With a 165-year-old history, Mr. Christie is known for his delicious cookies. The name itself carries weight with consumers, along with the tagline "Mr. Christie, you make good cookies." Over the years, the Christie legacy has stayed true to providing cookies and snacks that families love. The new master brand draws out this shared heritage, the respect of Christie's name and the distinct personalities within this ever-growing collection of beloved snacks. 

Davis-Christie-Collection-Master-Brand-Logo-2018.jpg