EarthRight, Flavor Inspirations, Lot 40, and P.F. Chang’s amongst those recognized.

We’re ringing in a new year with some excellent news! Four of our projects have been shortlisted for the upcoming 2022 PAC Global Awards!
Celebrating global package brand design and innovation, the awards have selected the following nominees for their impactful, eye-catching designs.

OUR NOMINEES

Brand: EarthRight

Brand Owner: McCormick & Company Inc.

Category: New Brand Non-Food

A simple brown glass jar was the focal point of our design for McCormick & Company’s new EarthRight supplements. Complemented by unboxing components, a fully recyclable shipping carton, and a plantable thank you card, each element represents the brand’s connection to the earth while bestowing the natural benefits of herbs and spices to their consumer.

Brand: Flavor Inspirations

Brand Owner: McCormick & Company Inc.

Category: New Brand Food

To capture the exclusivity of McCormick & Company’s Flavor Inspirations, we created a series of designs for this new, direct-to-consumer brand. Revealing simply packaged, specially prepared spice blends, the unboxing was accompanied by a welcome letter from McCormick’s in-house chef. Garnering engagement, consumers were invited to share personal feedback to directly influence the development of future limited-time releases.

Brand: Lot 40

Brand Owner: Corby Spirit and Wine Limited

Category: Specialty Premium Luxury

Premium. Elevated. Refined. When Corby decided on a line extension of their classic Lot 40 100% Rye Whisky, each of these qualities guided the creative exploration for the new Lot 40 Dark Oak. Rooted in familiarity, the label’s typography, hierarchy, and placement is a nod to the original’s classic appeal, while unique finishes and colors broadcast-quality cues and striking differentiation. The result is a design that is as rich and intriguing as the award-winning spirit itself.

Brand: P.F. Chang’s Hot Sauce

Brand Owner: ConAgra

Category: New Brand Food

Delivering an authentic Asian taste, PF Chang’s Hot Sauce immerses at-home consumers in the excitement of an in-restaurant experience. Expanding on the brand’s key visual details, our design team sought to blend vibrance with the brand’s original, unmistakable features. Packaged in an easy-squeeze recyclable bottle with a resealable lid, PF Chang’s Hot Sauce draws consumers in with its rich color palette, patterning, customized typography, and bold dragon iconography. Inspired by simple, from-scratch cooking, the design is a celebration of culture, recipes, and taste.

WHAT’S NEXT?

Well… we’ll have to be patient! The annual ONEOF100 Summit & Awards Celebration will be held virtually again this year, taking place on February 8th, 2022 at 8 AM EST. We’re honored to be shortlisted along with this group of well-deserving nominees – check them out here.