Pride & Joy is a sponsorship campaign by Mondelez Canada, an official supporter of Canada's Olympic team.
Teaming up with Davis, a leading North American branding agency, Mondelez launches a full pack take-over program that is pivotal to the campaign. Champion brands, Oreo, Chips Ahoy, Ritz and Maple Leaf, display Olympic pride with their product shots as inspiring medals on a Canadian red and white backdrop. The overall look is united, for powerful shelf blocking.
These brands will ‘own’ the medal ceremonies during the Sochi Games and help reinforce the Pride & Joy promotional tagline “when Canada wins, you could win”. The limited edition packages are now at the podium in stores across Canada. Go team go!