What we've been up to lately.

What we've been up to lately.

The Power of Storytelling


Communication continually adapts –spoken language turns into slang, written language becomes sound bites and texts. But despite change, there’s something universal about storytelling. What draws us back to stories – no matter the medium?

The simple answer is that stories compel. We remember good ones. They make us think, or at the very least, they help us understand.

Storytelling is a tool of Dramatic Simplicity™ – a way to make the simple remarkable. Take this quote*, for example: “A man’s interest in a single bluebird is worth more than a complete but dry list of all the fauna and flora of a town.” It is the relationship of the bird to man that captivates the reader. But why? Is it the bird’s environment? How it finds resources or shelter? Does the man follow the bird through its entire life pattern? The story of the man and the bird tells us something about the man himself – how he perceives the world and those around him.

The quote illustrates the power of storytelling, because the metaphor of the bird makes the concept tangible. We understand the meaning on impulse, no explanation required.

The aim of communication is to spread an idea, and to have people understand that idea. If your idea is not known and understood by your audience – be it a philosophy, a feeling, or a brand – it will be forgotten. Great storytelling ensures it is remembered.

*Henry David Thoreau

Davis Wins Best of Show at PAC

The Davis Team & Simon Small, VP Marketing of Ultima Foods accept the Best of Show award for iÖGO. 

The Davis Team & Simon Small, VP Marketing of Ultima Foods accept the Best of Show award for iÖGO. 

Linda Ranson-Smith, Designer, and Chris Plewes, VP Creative Director, with the award for Triscuit Limited Editions

Linda Ranson-Smith, Designer, and Chris Plewes, VP Creative Director, with the award for Triscuit Limited Editions

Davis received two Gold awards at the PAC Canadian Leadership Gala, hosted last night, including Best of Show for iÖGO. Davis recently partnered with Ultima Foods to redesign the Canadian yogurt brand’s portfolio. Simon Small, VP of Marketing at Ultima, was present with the Davis team to accept the award.

The PAC Canadian Leadership awards celebrate all aspects of a package – from structure, printing process, all the way to package design.

Triscuit Limited Editions also received a Gold award for Brand Marketing. Triscuit Sriracha and Triscuit Pumpkin & Spice celebrate two unique flavors trending throughout the grocery store, bringing flare to the snacking aisle.

Congratulations to our clients and our studio on these wins! You can view the full online winners’ gallery here

Celebrating Next Gen Designers


We're always inspired by emerging design talent - their ideas, creativity and enthusiasm. All this was on display at Conestoga College's sixth annual grad show, Projekt. 


Ian Greener, Davis designer and also a Conestoga Packaging Design Instructor, stopped by the event, hosted at Tannery in Kitchener last Friday. He was joined by our VP HR and Studio Manager, and all were impressed by the work produced by the Graphic Design graduates. 

"We've long known of the strong talent that comes out of Conestoga, as many of our designers are alumni of the program," our VP HR commented. "It's great to see the tradition continue."

Congratulations and best of luck to all 2017 Conestoga graduates! And a special shoutout to Aidan Boileau, one of the grads and recent intern at Davis. 

Unleashing the Power Inside


We love tension. For example: Dramatic Simplicity™.

In our latest “Creative Problem Solvers” workshop we tackled a new tension: vulnerability as a source for creativity. Inspired by Brené Brown’s Ted Talk, The Power of Vulnerability, we dove into this topic and the ways it affects our work.


Margaret James from QCoaching moderated discussions about how to identify our own vulnerabilities, and how to support each other at times we might feel vulnerable. While feeling vulnerable often causes us to clam up and hold back, this session encouraged us to embrace vulnerability to move past our insecurities.

Nigel Downer of Second City led us through improv games, as we learned to let go of inhibitions. He also shared insights from working and writing at Second City, reminding us to approach every project with a “Yes, and…” attitude, always looking to build on an idea and make it even better.

As we look to implement our learnings, we’re turning the question outward to the industry: how does vulnerability impact your day-to-day work? And how can we take advantage of our vulnerabilities to reach new success?

Centrum Vitamints


Have you taken your daily vitamins? Probably not, but then again, who has time to remember in the midst of a busy morning?

Centrum recognized the challenge facing late Gen-X and early boomers who want to lead healthy lives, but are constrained by demanding schedules. What’s more, consumers are less and less attracted to the idea of taking their daily pills – a trend Canadean calls “Pill Fatigue.”

Centrum Vitamints makes it easy to get your essential daily nutrients. Davis created the look and feel for Vitamints, taking inspiration from the confectionery aisle for a contemporary, fresh and energetic style. With Vitamints' cool minty taste and easy portability (chew without water, like regular mints!), the brand combines health and pleasure into one easy solution. 

Centrum Vitamints is a Gold winner in the 2017 PAC Global Leadership Awards.